Problems in Agricultural Marketing

Problems and Prospects of Agricultural Marketing in India: an Overview

Agriculture is different from industry and plays a significant role in the economic development of a nation. India‟s prosperity depends upon the agricultural prosperity. There are many kinds of agricultural products produced in India and the marketing of all these farm products generally tends to be a complex process. Agricultural marketing involves many operations and processes through which t...

Agricultural Marketing and Development In

Smallholder participation in agricultural markets in Mozambique has been historically very low. The majority of rural smallholders are subsistenceoriented, devote the majority of their labor and assets to agricultural activities and rely on crop production for over two thirds of their total household income. Household survey results indicate that the poorest 40% of smallholders sell very little...

Effective Strategies in Marketing Development of Agricultural Products

This fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. The farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of inter...

Marketing for the Value-Added Agricultural Enterprise

A Fundamental Review of Agricultural Marketing

What is the role, function, and intent of agricultural marketing? Most farmers would be ill-prepared to answer this question. They remain in awe of the entire process and express confusion, or even contempt, when the topic of marketing emerges. Earlier in our history, the role of marketing focused on the act of market clearing, the function revolved around the physical transfer of the product, ...